Uncategorized - Lyndsey Wray Consultancy

Welcome to 2026

I’ve been debating posting, as everyone and their dog is also doing a ‘what’s up for 2026’ post. But I also have a deadline to procrastinate against, so… here’s what’s up for 2026:

If you’re going to bet, bet on yourself.

Look what I did! The Chartered Management Consultant (ChMC) award recognises consistent and high level professional competence and achievement, and was created in partnership between the Management Consultancies Association (MCA), the trade association for the UK’s leading consulting firms, and the Chartered Management Institute (CMI), the UK’s leading chartered professional body for management and leadership.

The genericide of AI (or: not all AI is GenAI)

Genericide. Sounds a bit dramatic 🤔 But when a specific brand of ‘thing’ becomes so well known that the brand name becomes the noun for the thing, that’s called ‘trademark erosion’, ‘trademark genericisation’, or ‘genericide’. Think: ‘Hoover’ instead of ‘vacuum cleaner’, ‘Kleenex’ instead of ‘tissue’, lino, band-aid, aspirin, even google. Now AI isn’t a trademark, […]

🚀LAUNCH OFFER🚀

Book and attend a FREE 20 min chat in June 2025 and get 50% off a 1 hour online consultancy session. Usually £175 – you pay just £87.50 What you get: 1: A FREE 20 min strategy chat, see how I can help you realise your company’s goals in a way that is sustainable, ethical […]

Launching Lyndsey Wray Consultancy: Can SMEs dream of utopia?

Today marks 7 years since I visited Brussels for the European Publications Office conference ‘Superpowers of Procurement Data’. Everything I learned there was incredibly transformative for me, both personally and professionally. It was refreshing to see people, from wildly disparate organisations across Europe, working together to improve processes, share vision and knowledge, and commit to […]

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