Posts - Lyndsey Wray Consultancy

Welcome to 2026

I’ve been debating posting, as everyone and their dog is also doing a ‘what’s up for 2026’ post. But I also have a deadline to procrastinate against, so… here’s what’s up for 2026:

The way we work today is unsustainable, I think that’s something we can all see pretty clearly. But often we don’t dig into why, specifically, it’s become so unsustainable. This has been rumbling around in my head for some time; my initial thoughts were around how it’s no longer economically feasible for the average couple […]

If you’re going to bet, bet on yourself.

Look what I did! The Chartered Management Consultant (ChMC) award recognises consistent and high level professional competence and achievement, and was created in partnership between the Management Consultancies Association (MCA), the trade association for the UK’s leading consulting firms, and the Chartered Management Institute (CMI), the UK’s leading chartered professional body for management and leadership.

Lyndsey Wray announced as Wigan Business Awards judge

We are delighted to announce that Lyndsey Wray of Lyndsey Wray Consultancy (incorporating UK Bid Writer) has been confirmed as an independent judge at the upcoming Wigan Business Awards, joining a distinguished panel of over 70 judges from across the UK. Shortlisting has taken place by an independent panel throughout the Summer, with finalists being […]

AI-companion dependence and what to do about it

As humans, we’re programmed to respond when someone tells us nice things about ourselves. Recent updates to ChatGPT have sent some users into a tailspin because their AI companions are ‘losing’ their traits and memories. But what if we exploited that loss of info as part of good AI governance?

Why ‘Women-led’ SMEs?

Currently, women juggle a lot of stuff. It would be nice if maybe some of that stuff we have to juggle wasn’t also made of knives, or on fire, or both. It would be awesome if some of that stuff simply never needed juggling again. Or just needed juggling once a quarter and could be planned for well in advance.

The genericide of AI (or: not all AI is GenAI)

Genericide. Sounds a bit dramatic 🤔 But when a specific brand of ‘thing’ becomes so well known that the brand name becomes the noun for the thing, that’s called ‘trademark erosion’, ‘trademark genericisation’, or ‘genericide’. Think: ‘Hoover’ instead of ‘vacuum cleaner’, ‘Kleenex’ instead of ‘tissue’, lino, band-aid, aspirin, even google. Now AI isn’t a trademark, […]

Born Analog Vs Born Digital: An Explainer

Born analog SMEs have a unique advantage: they’re experienced and established enough to know their market and their customers in-depth but also small and nimble enough to be able to make significant process or operational changes when and where they need to.

🚀LAUNCH OFFER🚀

Book and attend a FREE 20 min chat in June 2025 and get 50% off a 1 hour online consultancy session. Usually £175 – you pay just £87.50 What you get: 1: A FREE 20 min strategy chat, see how I can help you realise your company’s goals in a way that is sustainable, ethical […]

Launching Lyndsey Wray Consultancy: Can SMEs dream of utopia?

Today marks 7 years since I visited Brussels for the European Publications Office conference ‘Superpowers of Procurement Data’. Everything I learned there was incredibly transformative for me, both personally and professionally. It was refreshing to see people, from wildly disparate organisations across Europe, working together to improve processes, share vision and knowledge, and commit to […]