Lyndsey Wray | Independent Chartered Management Consultant

Redesigning Business

Much of what holds organisations back doesn’t begin with capability or commitment.
It begins with unclear thinking. When thinking lacks definition, strategy loses direction.
When strategy loses direction, execution becomes hesitant.
And when decisions aren’t made within a clear structure, performance declines. The constraint is rarely hard work.
It’s clarity. And clarity can be developed — deliberately.

Lyndsey Wray MCMI ChMC

I’m Lyndsey Wray, an Independent Chartered Management Consultant (ChMC).

I work with senior leaders to identify the structural patterns shaping performance – often the ones others sense but haven’t yet articulated – and translate that insight into clearer strategy and stronger decisions.

I’ve spent over 30 years working in and alongside UK SMEs, public sector bodies and larger organisations, often in commercially high-stakes environments where clarity, structure and sound judgement directly affect competitive outcomes.

Today, organisations are being reshaped by technology, by commercial complexity and by shifting expectations of work itself.

Redesigning Business is the home of my ongoing work exploring how leaders can build organisations that are strategically aligned, structurally intelligent and equipped to navigate modern complexity.

Practice Areas

Executive Decision-Making

I work with leadership teams to improve the quality of executive decision-making. That means clarifying assumptions, tightening strategic thinking and strengthening decision hygiene, particularly in complex environments.

Organisational Redesign

Growth, pressure and technological change expose structural weaknesses. I help leadership teams step back and redesign roles, systems and strategy so the organisation works more cleanly and coherently – rather than relying on goodwill and firefighting.

AI in Leadership Contexts

AI is reshaping how leaders process information, evaluate risk and make decisions. I work with executives to integrate AI into decision-making in a disciplined way, using it to test reasoning, explore scenarios and improve judgement, while keeping responsibility firmly human.

Commercial Bid & Tender Strategy

My background is in complex commercial bids and tenders; environments where precision, structure and judgement determine competitive outcomes. I continue to advise on high-stakes submissions where clarity of thinking becomes a commercial advantage.

Get In Touch

Meaningful change starts with clear thinking

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The Redesigning Business Brief - Weekly Newsletter

The Redesigning Business Brief is a (somewhat) weekly newsletter, currently hosted on my LinkedIn page, looking at ways we can make working work better.

I create this newsletter each week by noodling around the internet and other places, looking for people, organisations and interesting links that help me make sense of the working world we’re in right now. None of it is paid; I do it for me, for you and for the conversations and collaborations that come out of it.

It’s a growing, changing resource – let me know if there’s something you’d like to see in a future issue.

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