Lyndsey Wray | Independent Chartered Management Consultant

Redesigning Business

Lyndsey Wray MCMI ChMC

Today’s world is being rapidly reshaped by tech, commercial environments are more complex and expectations of leadership, and work itself, are evolving.

I’m Lyndsey Wray, an Independent Chartered Management Consultant (ChMC).

I’ve been helping organisations figure sh*t out since the last gasps of the 1980s.

Drawing on my experience over three decades across UK SMEs, larger commercial operations and the public sector, I advise senior leaders through periods of significant change – ensuring strategy, governance, structure and emerging technology strengthen performance rather than fragment it.

Redesigning Business is the home of my ongoing work to explore what this means in practice, and help leaders strategically design their organisations to be able to handle modern complexity and keep up with the pace of change.

My role is straightforward:

I look at how your organisation is actually put together – how work really flows, how decisions are made, and how it operates in practice, not just on paper – and assess whether that design still fits where you’re going.

Then – together – we fix what’s no longer serving you and strengthen what is, by putting practical changes in place.

Or, in other words, we take things apart, find the issues, make improvements, clean it, oil it and put it back together again.

Practice Areas

Strategic Decision-Making

I work with leadership teams to improve and embed critical thinking, and strengthen decision discipline, particularly in complex or uncertain environments.

Organisational Redesign

Growth, pressure and technology can expose structural weaknesses. I help leadership teams step back, rethink roles and systems, and realign structure with strategy so the organisation operates more coherently.

AI in Leadership

AI is changing how leaders process information and test ideas. I work with executives to integrate it thoughtfully into decision-making; using it to challenge reasoning, explore scenarios and strengthen judgement, while keeping accountability firmly human.

Commercial Bid Strategy

My background is in complex commercial bidding. I continue to advise on high-stakes submissions and the development of planned growth strategies.

Get In Touch

Complex organisational challenges don’t suit ‘off the peg’ solutions

Start with a conversation

The Redesigning Business Brief - Weekly Newsletter

The Redesigning Business Brief is a (somewhat) weekly newsletter, currently hosted on my LinkedIn page, looking at ways we can make working work better.

I create this newsletter each week by noodling around the internet and other places, looking for people, organisations and interesting links that help me make sense of the working world we’re in right now. None of it is paid; I do it for me, for you and for the conversations and collaborations that come out of it.

It’s a growing, changing resource – let me know if there’s something you’d like to see in a future issue.

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