Redesigning Business: Futureproofing With Purpose

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    I’m Lyndsey Wray, an Independent Chartered Management Consultant (ChMC) with over three decades of experience working in and alongside UK SMEs, public sector bodies and, occasionally, larger corporations.

    Through Lyndsey Wray Consultancy I help established UK organisations deliver transformation programmes that navigate complex change, redesign internal systems and modernise processes.

    I work directly with leadership teams, predominately within women-led SMEs, who are facing non-routine challenges where off-the-shelf solutions won’t do.

    My approach combines practical strategic insight with real-world experience: helping clients think clearly, make sound decisions, and implement changes that last.

    Alongside this high-level consultancy work, I run UK Bid Writer, a successful specialist business supporting organisations to win public and private sector contracts. My experience through UKBW informs my broader consultancy practice, without defining it, and is available to clients who need expert bid and tender support.

    If you’re tackling a complex organisational challenge and want independent, senior guidance, let’s talk.

    Strategic transformation for women-led SMEs

    Over the next few years, AI/Machine Learning and other contemporary technology will infiltrate virtually every aspect of business, from customer service to widget production, to internal policy and governance.

    For women-led SMEs in particular, this presents a very real opportunity for us to redesign the way we do business, moving towards a more equitable, flexible and – to a certain extent – remote-first, way of working.

    These new tools can also ease some of the mental load, speed up production and help us deliver an exceptional, highly tailored customer experience.

    That said, implementing AI and other digital tools for the sake of it is both risky and short sighted.

    Those businesses that have undergone the process of defining their goals and values will be better placed to implement these new tools appropriately, and only where it makes strategic sense to do so.

    Lyndsey Wray Consultancy guides women-led SMEs not just to modernise off the back of current, outdated working practices, but to evolve responsibly, ‘futureproofing with purpose’, with foresight, ethics, and regeneration at their core.

    One-to-One Consultancy

    Book a quick call, a strategy hour or a pack of consultancy sessions

    Find out more

    Transformation Programmes

    There’s no ‘one true way’ to develop and implement a transformation programme; every business or organisation has different priorities and needs a tailored approach. These broad programme outlines might however give you an idea of what’s possible:

    Foundations First

    A thorough operational audit to establish goals and values, assess where digital tools might add value, and build a roadmap for next steps.

    The first step for SMEs that are serious about working smarter.

    Operational Shift

    A full and intensive transformation programme for established businesses that are running on systems and habits that haven’t kept pace.

    For SMEs committed to complete transformation.

    Strategic Advance

    This multi-stage programme recognises stakeholder, funding and other constraints, and delivers strategic impact against defined milestones

    For organisations seeking slower, more incremental change.

    Events & Webinars

    Change only truly succeeds if everyone is on the same page and understands what’s changing, and why.

    I don’t run regular webinars or events for anyone to join. Instead, I work with your leadership team to put together bespoke, interactive masterclasses, and talks that will help your organisation figure out who you are, where you’re going and how to get there.

    These can be virtual or in person.

    To find out more, drop me a line or book a quick free 20 min chat

    Listed below are a few ideas to consider. If there’s a topic not shown here that you’d like to explore more, let me know

    • FREE webinar: It's not (all) about the AI

      Why AI is just another tool in the business toolbox

    • Vision & Values Masterclass: Who are you and what do you want?

      Establishing your organisation's goals and values

    • Strategic Direction Masterclass: Building a roadmap to the future

      Finding the best route through, for you

    • Business DNA Masterclass: Culture ate my strategy

      Turning everyday team dynamics into long-term advantage

    The Redesigning Business Brief - Weekly Newsletter

    The Redesigning Business Brief is a (somewhat) weekly newsletter, currently hosted on my LinkedIn page, designed to help women-led* UK SMEs develop their businesses so that working works better.

    I create this newsletter each week by noodling around the internet and other places, looking for people, organisations and interesting links that help me make sense of the working world we’re in right now. None of it is paid; I do it for me, for you and for the conversations and collaborations that come out of it.

    It’s a growing, changing resource – let me know if there’s something you’d like to see in a future issue.

    *Why ‘women-led’? Here’s why:

    https://www.redesigning-business.com/2025/06/18/why-women-led-smes/

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