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Events & webinars
FREE webinar: It's not (all) about the AI
Why AI is just another tool in the business toolbox
July masterclass: Who are you and what do you want?
Establishing your organisation's goals and values
September masterclass: Building a roadmap to the future
Finding the best route through, for you
November masterclass: Culture ate my strategy
Working together to redesign your business
News, views & how to's
Why ‘Women-led’ SMEs?
Currently, women juggle a lot of stuff. It would be nice if maybe some of that stuff we have to juggle wasn’t also made of knives, or on fire, or both. It would be awesome if some of that stuff simply never needed juggling again. Or just needed juggling once a quarter and could be planned for well in advance.
The genericide of AI (or: not all AI is GenAI)
Genericide. Sounds a bit dramatic 🤔 But when a specific brand of ‘thing’ becomes so well known that the brand name becomes the noun for the thing, that’s called ‘trademark erosion’, ‘trademark genericisation’, or ‘genericide’. Think: ‘Hoover’ instead of ‘vacuum cleaner’, ‘Kleenex’ instead of ‘tissue’, lino, band-aid, aspirin, even google. Now AI isn’t a trademark, […]
🚀LAUNCH OFFER🚀
Book and attend a FREE 20 min chat in June 2025 and get 50% off a 1 hour online consultancy session. Usually £175 – you pay just £87.50 What you get: 1: A FREE 20 min strategy chat, see how I can help you realise your company’s goals in a way that is sustainable, ethical […]
Launching Lyndsey Wray Consultancy: Can SMEs dream of utopia?
Today marks 7 years since I visited Brussels for the European Publications Office conference ‘Superpowers of Procurement Data’. Everything I learned there was incredibly transformative for me, both personally and professionally. It was refreshing to see people, from wildly disparate organisations across Europe, working together to improve processes, share vision and knowledge, and commit to […]
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